Photo Booth Fun!



Come create some sweet memories in Dylan's Candy Bar's Photo Booth!

Dylan’s Candy Bar now has a super fun photo booth!

Come check out the newest addition at our NYC store. It’s located on the bottom floor. Props included!! And while you’re down there, check out our new tech accessories and apparel – they’ll get you in the mood for Spring!

Hello Dylan’s Candy Bar fans!

Are you ready for the Fourth of July?

Dylan’s Candy Bar sure is!

In typical Dylan’s fashion, we went all out when it came to designing and executing our summer window display at the flagship store in NYC.

The most impressive part? Our gigantic gumball flag, the brainchild of our very own Crafty Katie,  that was assembled with painstaking care by our marketing team.

Our delicious gumball flag!

As an extra special treat, we held a “Guess How Many” contest on our blog last week in which we asked our readers to guess how many gumballs went into our flag.

Today, we are happy to announce our winner, Jen H. who guessed an astonishing 2,886 gumballs. The real number is 2, 878, gumballs, only eight less than Jen guessed!

Congratulations Jen! Please email marketing@dylanscandybar.com with your address and contact info to claim your prize!

Today, I want to take you behind-the-scenes on our gumball flag mission, if you’d like to see. Our challenge: transport our flag from our corporate office to our NYC flagship store.

While I wouldn’t compare it to moving the space shuttle Enterprise up the Hudson River, transporting the gumball masterpiece down the uneven streets of Manhattan was quite the spectacle.

Not only does this eye candy weigh a TON, its fragile character made it necessary to have FOUR of us gals from corporate act as gumball bodyguards and accompany it from the Dylan’s Candy Bar corporate office to the store.

Mayumi (Creative Director) and Katelyn (Copywriting Intern), help Sarah (our awesome-all-around lady) transport the gumball flag to the store.

Upon arriving at the store, Jewel, our Assistant Manager of Facilities, helped us hoist the gargantuan flag up into the window display,  as wowed Dylan’s customers stood by and watched. Picture climbing over railings, hoisting gumballs in the air, gesturing from outside to make sure the flag was perfectly even, the whole nine yards. This was no feat for amateurs.

A proud Jewel poses next to the gumball flag.

The result of everyone’s hard work? A deliciously sweet summer window display that captures the excitement of all the warm weather activities coming up! From the Fourth of July, to the Summer Olympics in London, to a backyard BBQ with friends on Memorial Day and the upcoming elections, Dylan’s has got you covered.

A sweet summery picnic complete with Dylan's signature paint can fillables!

No BBQ is complete without tasty gummy burgers and hot dogs!

The most delicious flag you'll ever see!

Our window graphic says it all!

Come by the Dylan’s Candy Bar store on Third Avenue and 60th Street to check out our work of art yourself and grab those last minute items for your Fourth of July celebration tomorrow!

A special thanks to the creative geniuses behind this project:

Katie and Andrea for designing and executing the display

Sarah and Jewel for being the helpful hands on set and risking their lives for the sake of candy aesthetics

And of course, Mayumi for art production and directing the designers, Sue and Tiffany, in creating the graphics and art for our window display.

xoxo,

Katelyn

Copywriting Intern

Sour Power



We are always having a blast in the office, especially when new sweets arrive! Everyone tested our new sour candy and I got to go around and snap people’s reactions (life is so hard – haha!), and these are some of the best pictures from the lemon flavor! Which sour face is your favorite? Mine is Kristin’s :)

<3 Elizabeth (Marketing Intern)

From top left: Elyssa (Everyday Buyer), Lauren (Non-edible Buyer), Kaitlyn (Seasonal Buyer), Sarah (Executive Assistant to the President), Hassan (Inventory Planner), Kristen (VP Merchandising)

 

Hello there faithful followers of the colorful world of Dylan’s Candy Bar!

Ever wonder what it’s like to go behind the scenes at a “Vogue” cover photo shoot?

Me too.

I’ll keep you posted when that becomes a reality.

I can check off my bucket list, however, being a part of a Dylan’s Candy Bar photo shoot! (Which, in case you are wondering, is just as important as Team USA on the cover of this month’s “Vogue” if you are a candy addict like me.)

Summer Catalog Photo Shoot in Central Park!

This was my first photo shoot, and I spent the days leading up to the shoot geeking out about everything from pulling candy and accessory samples from the Dylan’s Candy Bar store on Third Avenue and 60th Street, to making sure that our models were on board and knew all the details.

Finally, the day arrived and as I excitedly carried two dozen brightly colored balloons down the crowded Manhattan streets accompanied by Ren, our photographer, who wheeled our bike, I was probably beaming with excitement.

 

Our small but mighty team comprised of six playful art & candy lovers – 3 models, our photographer, our art director, and me! We certainly added color on site at Central Park. If our arms stuffed with bags of candy didn’t draw enough attention, our bike filled to the brim with flowers and balloons certainly did!

Our decked out bike! 

When the models arrived early in the morning, we went right to work dressing them in Dylan’s Candy Bar’s colorful new summer apparel and setting up the theme for the day – a day with friends in the park. The picnic food we picked out looked so good, it took all our willpower to save it for the shoot.

Ren captures a picnic scene.

We had so many lovely model submissions for our casting call contest that it was hard for our team to choose, but we settled on three fun-loving girls with completely different looks to be the faces for our 2012 Summer Catalog.

Our three models were so much fun to spend the day with! They helped carry bags upon bags of colorful clothing around the park, and didn’t flinch when we had them change outfits in our makeshift towel dressing room. They were so professional. I’m not sure that I would have been able to pull off such a stunt in such a confined space.

Sam and Katelyn help Katie make a quick wardrobe change between scenes.

 

 

 

 

 

 

 

 

 

 

Samantha Jaikaran, one of our models, was so enthusiastic all day long. She kept us going with her energy and bubbly personality despite the long shooting hours outside in the sun. Not to mention she loved carrying the balloons.

Sam poses for a quick photo on Gapstow Bridge in Central Park between scenes.

Katrina Brown, another one of our lovely models, is also a dancer! She wowed our team with her grace and poise throughout the shoot. I hope some of her incredible dance shots make it into the catalog. They were jaw-dropping.

That arabesque is sure to be the envy of even the most prestigious dance companies!

Katie Klausner, our third model, is a graphic/packaging designer who uses candy and candy colors as her primary inspiration… right down to the dessert-studded shoes on her feet! Katie was constant inspiration throughout the shoot just through her own personal colorful style.

Dylan’s colorful gumballs perfectly complement Katie’s yummy shoes.

From a picnic, to splashing in a pond and riding a carousel, I can’t think of a more fun way to spend a Friday afternoon!

Wondering what happened to the balloons after the shoot? We handed them out to wide-eyed little kids who were more than elated to take home the colorful, helium filled treasures.

The team from left to right: Katelyn, Katrina, Sam, Ren and Katie. Mayumi, our dedicated team leader, isn't pictured. (She took the photo)

Are you excited to see more colorful candy magic when our summer catalog comes out?

I sure am! I will surely keep you posted.

As we prep the photos and start working our catalog magic, we want you to get started dressing yourselves like our models by checking out our new summer apparel at www.dylanscandybar.com, following us on Twitter and liking our Facebook page.

xoxo,

Katelyn

[The ever enthusiastic] Copywriting Intern

 

Father’s Day BBQ



Don’t let your eyes fool you. Everything you see here is made of CANDY!!! We are celebrating Father’s Day a little early with a cute candy BBQ on the roof :)   Check out our assorted cookies, gummy burgers and dogs, grilled gummy kabobs and more yumminess!

Don’t forget Father’s Day is this Sunday, June 16th!  What are you doing to celebrate?

Calling all models!



We are looking for fresh-faced models to help promote our brand new line of bright and colorful summer apparel and accessories!

What: You will participate in a Dylan’s Candy Bar photo shoot and will be featured on www.DylansCandyBar.com as well as in our online summer catalog!

When: June (TBD)

Who: All models (gals and guys) who live in the New York/Tri-State area and are looking to build their portfolios!

Why: We love the opportunity to feature and celebrate our fans by having them be our models. After all, no one represents us better than a true candy lover!

How to apply: 

Send your modeling composite card and/or portfolio to creative@dylanscandybar.com with subject heading “MODEL CASTING CALL”. Include in the body of the email your:

Name

Age

E-mail

Phone Number

We will contact you if we think you are a good fit!

Don’t miss this —> Click Here to read the Terms & Conditions

 

Categories: Behind-the-Scenes, Contest

Memorial Day means so many things to us: white dresses and pants are once again appropriate, sun bathing with a good book at the beach is the ultimate way to relax for the next few months and when one wants a sweet treat- look no further  then the ice cream man on the corner.

The Jersey Shore circa 1905 shows Ice Cream sandwiches were popular at 1c each.

 

Ice Cream sandwiches are as about American as Apple Pie, but are enjoyed all around the world in different forms. The current (and traditional) version  of the Ice Cream Sandwich we know today was invented in 1945 by Jerry Newberg when he was selling ice cream at Forbes Field in Philadelphia.

Today, we associate the ice cream sandwich as the traditional combination of a slice of ice cream, commonly vanilla although other flavors are sometimes used, sandwiched between two wafers, usually chocolate and rectangular.

We decided it was time to Dylanize this classic and headed to the NYC Candy Cafe for some inspiration and, of course, some ice cream :)

Dylan’s Candy Bar Loaded Ice Cream Sandwiches

Ingredients (Makes 3):

16-18oz of your favorite ice cream (not too hard or too melted) We used the Classic DCB favorites: Circus, banana Chocolate Brownie, and Candy Bar Blast

2 DCB Fruity Rice Crispy treats

1 DCB Belgian Chocolate Dipped Blondie

1 DCB Belgian Chocolate Dipped Blondie

2 XL Cookies ( We used Sugar and M&M Cookies)

Any additional toppings of your choice (Gummy bears, Chocolate Chips, Sprinkles etc.)

  1. Put all of your ingredients on the surface of a clean work space, so they are all ready to be used
  2. Pair similar flavors of ice cream and cookies, brownies and rice crispy treats. Or mix it up and try new combos!
  3.  Place the cookie, brownie or crispy treat face down and put the ice cream on top like you are making a regular sandwich
  4. Place the other brownie, cookie or crispy treat on top and press it down until there is a solid adhesion to the ice cream. Make your own variations like Ice Cream Sandwich Sliders, for a small treat!
  5. Once you have the finished Sandwich, you can roll the exposed Ice cream sides in fun toppings, put in the freezer for your summer party ( Store in an Air Tight Container for best results ), or eat right away!

Stefanie Scott (aka Lexi Reed) from the Disney Channel Show, ANT Farm! was visiting our NYC flagship store today. And she got a sneak peek of a brand new section in our store called “COLOR YOUR WORLD” where you can shop candies by color!

We are ecstatic that Stefanie Scott loves our new shop-by-color section as much as we do! Isn't her yellow dress perfect by the yellow candies?!

Official launch of “COLOR YOUR WORLD” is next month, but stop by if you want to see its progress. To make it immediately accessible, we have opened up as much of this new section as we could to the general public already.

We are so excited about all of this!!!

Hey, and send us a picture of yourself in your favorite color in front of our “COLOR YOUR WORLD” wall. We just may feature it in our blog soon!

Little Mommy Event



Every little girl loves to pretend that she is a real mommy! Mattel’s new Little Mommy doll collection had the cutest mother-daughter mommy day event at our very own Dylan’s Candy Bar Café in NYC!

Little Mommy bibs were strung on clothing lines across the candy cafe.

The candy café was transformed into a world of adorable baby dolls and accessories.

Dreamy mobiles were hung from the cupcake tables in the candy cafe (Top Left) These were the cutest polka dot rubber duckies (Top Right) Each cupcake table was turned into a bed time, bath time and feeding time station (Bottom Center)

Little Mommy baby doll cruising in a fashionable pink stroller.

While the little mommies spent the morning with their loveable baby dolls, they munched on delicious sweets and even made their own flower bouquets at the flower bar.

Little Mommy baby doll cribs (Top Left) A few of the beautifull flowers from the flower bar (Top Right) Guests walked away with delicious candy treats from the candy/dessert bar (Bottom Center)

Everyone had an amazing time, including parenting expert Rosie Pope, star of Bravo’s reality series, “Pregnant in Heels,” Kelly Rutherford with her daughter Helena, and Tiffani Thiessen with her daughter Harper.

Rosie Pope, star of Bravo's reality series, "Pregnant in Heels," enjoys the festivities with Gossip Girl's Kelly Rutherford and her daughter Helena (Left) Rosie Pope holding a Little Mommy baby doll (Right)

Rosie Pope helps Tiffani Thiessen and her daughter Harper with bath time.

Pinata Cookies for Cinco de Mayo



There is more than just sombreros and margaritas on Cinco de Mayo!

We found this delicious and gorgeous  recipe for Pinata cookies on the She Knows blog.  Scroll down for the step by step instructions. They are a feast for the eyes! We are drooling and so inspired.

Candy, colors, stripes – what more can we ask for in a cookie??

¡Viva la fiesta!