Hello Dylan’s Candy Bar fans!
Are you ready for the Fourth of July?
Dylan’s Candy Bar sure is!
In typical Dylan’s fashion, we went all out when it came to designing and executing our summer window display at the flagship store in NYC.
The most impressive part? Our gigantic gumball flag, the brainchild of our very own Crafty Katie, that was assembled with painstaking care by our marketing team.
Our delicious gumball flag!
As an extra special treat, we held a “Guess How Many” contest on our blog last week in which we asked our readers to guess how many gumballs went into our flag.
Today, we are happy to announce our winner, Jen H. who guessed an astonishing 2,886 gumballs. The real number is 2, 878, gumballs, only eight less than Jen guessed!
Congratulations Jen! Please email marketing@dylanscandybar.com with your address and contact info to claim your prize!
Today, I want to take you behind-the-scenes on our gumball flag mission, if you’d like to see. Our challenge: transport our flag from our corporate office to our NYC flagship store.
While I wouldn’t compare it to moving the space shuttle Enterprise up the Hudson River, transporting the gumball masterpiece down the uneven streets of Manhattan was quite the spectacle.
Not only does this eye candy weigh a TON, its fragile character made it necessary to have FOUR of us gals from corporate act as gumball bodyguards and accompany it from the Dylan’s Candy Bar corporate office to the store.
Mayumi (Creative Director) and Katelyn (Copywriting Intern), help Sarah (our awesome-all-around lady) transport the gumball flag to the store.
Upon arriving at the store, Jewel, our Assistant Manager of Facilities, helped us hoist the gargantuan flag up into the window display, as wowed Dylan’s customers stood by and watched. Picture climbing over railings, hoisting gumballs in the air, gesturing from outside to make sure the flag was perfectly even, the whole nine yards. This was no feat for amateurs.
A proud Jewel poses next to the gumball flag.
The result of everyone’s hard work? A deliciously sweet summer window display that captures the excitement of all the warm weather activities coming up! From the Fourth of July, to the Summer Olympics in London, to a backyard BBQ with friends on Memorial Day and the upcoming elections, Dylan’s has got you covered.
A sweet summery picnic complete with Dylan's signature paint can fillables!
No BBQ is complete without tasty gummy burgers and hot dogs!
The most delicious flag you'll ever see!
Our window graphic says it all!
Come by the Dylan’s Candy Bar store on Third Avenue and 60th Street to check out our work of art yourself and grab those last minute items for your Fourth of July celebration tomorrow!
A special thanks to the creative geniuses behind this project:
Katie and Andrea for designing and executing the display
Sarah and Jewel for being the helpful hands on set and risking their lives for the sake of candy aesthetics
And of course, Mayumi for art production and directing the designers, Sue and Tiffany, in creating the graphics and art for our window display.
xoxo,
Katelyn
Copywriting Intern
